92.7 BIG FM, one of the largest radio stations in India, have always believed in catering to the pertinent issues that affect the entire country. Keeping in mind the recent transformation – Dhun Badal ke Toh Dekho, BIG FM has come up with an altogether innovative and appealing approach to connect with the citizens ahead of the ongoing 2019 General Elections. With the launch of the ‘Mera Manifesto’ campaign, the radio station intends to bring out PEOPLE’S manifesto instead of political parties’ manifestos, which are rolled out before the elections. The core intent of the initiative is to strike conversations amongst listeners and thereby bring forth key issues of the city.
RJs from all cities will visit the different constituencies 2 weeks in advance from the day of voting and highlight the issues that haven’t been addressed in the longest time. In the station’s bid to reach out to the masses as excitement during the election season hits fever pitch, voters, across multiple constituencies, will be asked to share their manifesto which would encapsulate their expectations from the elected government.
Speaking on the campaign, RJ Nitin said, “The party manifesto plays a critical part in the election process, as it helps the voter to select the leaders of tomorrow. The PEOPLE’s manifesto in this campaign, that caters first to the voter’s expectations, will not only bring a change in the mindset of the people towards elections, but will also help restoring the faith of youth in the political system.”
This activity is culminating into the radio station requesting their listeners to exercise their fundamental right to vote. Further amplifying the campaign’s reach to the next level, popular RJs including RJ Raginee and RJ Shahnawaz from Ranchi, RJ Pankhuri from Bareilly, RJ Aryan from Goa, to name a few, have been appointed by the Election Commission to influence people to come out and vote on the D-Day.