India’s leading fabric care, home care and personal care products company Fena is sponsoring a Women’s Car Rally, organized by the PHD Chamber of Commerce and Industry (PHDCCI), on March 30-31. At least 100 women’s are expected to participate in the event, which will begin from PHD House, New Delhi, and cross the finish line in Chandigarh, via Dehradun. The flag-off ceremony will be held on March 29th, 2019..
Fena is dedicated and has been committed for decades towards the empowerment and upliftment of women in Indian society, with a clear focus on several projects on women’s education, skill development, computer literacy and medical camps as well as many more similar projects in partnership with several NGOs.
Fena’s vision is to help bring about societal change by encouraging women to work and contribute to their family income rather than restricting them to their homes. This will give Indian women the opportunity to be financially independent and also help them in achieving their dreams and aspirations, and in turn provide their family and children with a better livelihood.
Every time a customer buys a pack of Fena, they’re helping the company increase the scale and reach of its women’s empowerment programs, in addition to getting a world class quality product. The Women’s Car Rally is a wonderful example of Fena’s initiative to empower women and encourage their talent.
Mr. Sumit Khosla, Senior GM, Marketing said “the rally shows that we are committed towards women’s empowerment and are involved in skill development through non-profit initiatives. We not only provide international standard products to women but also want them to have international experience in sports, which helps in building a stronger character. Today, women have already made significant strides in various walks of life and Fena is committed to contributing significantly in that direction.”
The winners of the car rally will receive a trophy and other attractive prizes, while all the participants will receive participation certificates as a token of appreciation for their sporting spirit. The organizers have also arranged a two-night stay for the contestants in Dehradun and Chandigarh at a star-rated hotel. The names of the winners will be announced on March 31st in Chandigarh followed by a gala dinner.