Filmfare, the most credible name in the Indian entertainment industry is back with the 3rd edition of the prestigious Filmfare Short Film Awards 2019. The platform is inviting entries till 31st January from independent short-film makers and aspiring students from the short-film domain to showcase their body of work and stand a chance to take home the coveted Black Lady. Following the resounding success of its previous editions and an increase in the number of entries with each passing year, the awards like its predecessors, will honour the creative excellence in the short-film category. The winner will be felicitated at the iconic Filmfare Awards 2019.
Speaking about the 3rd edition, Mr. Jitesh Pillaai, Editor, Filmfare said, “Filmfare’s legacy and the iconic Black Lady has been a clear distinction for the credible work showcased by the artists in the Indian film industry. Having launched the Filmfare short film awards three years ago, and extending the coveted tile to talented short-film makers have been a journey in itself. The huge number of entries and millions of views pouring in each year on the films posted on Filmfare’s digital assets for voting lends the property its desired objective of being the foremost consumer led digital awards.”
Since its inception, the Filmfare Short Film Awards has served as a platform for aspiring film-makers of Indian origin to showcase their prowess by submitting entries under five categories namely, Best Film – fiction, Best Film – non- fiction or documentary, Best Actor – Male, Best Actor – Female and People’s Choice Award. The entries will be adjudged by an esteemed panel of jury comprising Karan Johar, Kabir Khan, and Vidya Balan who will be joined by renowned film director Ravi Udayawar, actress Urmila Matondkar, producer Nikhil Advani and screenwriter Niranjan Iyengar this year. The short-films genre over the years, has gained prominence amongst the digital audience due to the massive boom in the amount of content that is consumed on various digital mediums. The idea of narrating a story effectively in a span of 20 minutes has resonated well with the movie enthusiasts. It is this calibre among the film-makers that will be accounted for, recognised and rewarded, by the esteemed panel of jury.
From the entries received, five winners will be shortlisted based on user voting starting February 2019 among which the jury will select one short film as the ‘People’s Choice Award Winner 2019’. The winner across each category will be felicitated at the Filmfare Awards 2019.