Kamdhenu Paints, the fastest growing brand of decorative paint segment of India, organised the 2nd edition of Mega Event – Baadshah Ki Begum – an initiative for the spouses of its channel partners, held at the Leela Palace, Chennai from 14th-16th January 2019. Approximately 600 dealers with their spouses from all parts of India attended the event and were rewarded under various categories.
Kamdhenu also introduced the dealers with its new products Kamo Glitter, high quality metallic special effects emulsion which is developed to give smooth, elegant and designer look for your home interiors which lasts lifetime; Kamo High Sheen, an ultra-luxury fragrance based 100% Acrylic Emulsion with excellent washability and good scrub resistant; Aquatint Stainers which are used to create eye pleasing shades in any water based interior or exterior emulsions and Kamolite WB Enamel, a gloss finish eco-friendly based on acrylic resin, inorganic and organic lead free pigments which is applicable on wooden as well as metal surfaces.
Based upon the same theme as ‘Target Ka Baadshah’, ‘Baadshah Ki Begum’ is an innovative program to reward the spouses of the dealers who have achieved sales target and hence complimented the growth of Kamdhenu Group. During this event, dealers along with their spouses not only get all paid vacation but also a chance to meet number of B’ town celebrities.
This year the dealers received the awards from Govinda and got a chance to get themselves clicked with Kareena Kapoor. Singer Benny Dayal of ‘Badtameez Dil’ fame tightened the cords of the evening by the magic of his voice. Karishma Tanna gave away Gold and diamond pendants to wives of channel partners who participated in the event along with their other half. Around 250 selected dealers were also rewarded with one day fun filled trip to Tirupati along with their families.
Speaking at the event, Mr Satish Kumar Agarwal said, “At Kamdhenu, we realize the fact that behind every successful entrepreneur there is the support of a steadfast spouse. Our innovative schemes like ‘Baadshah Ki Begum’ is an attempt to appreciate, respect and reward the vital roles that they play in the ability of our channel partners to reach their entrepreneurial goal thus making Kamdhenu a household name.”
“Paints is a highly competitive market which is witnessing great transition in the type of products demanded by customers. This year we have opted for ‘Badshah Ki Begum’ to introduce our newest products Kamo Glitter, Kamo High Sheen, Aquatint Stainers and Kamolite WB Enamel which will enable our dealer partners to meet specific needs of our customers more effectively.”
Addressing the dealers, Mr Saurabh Agarwal said, “We have enjoyed a long standing relationship with our channel partners. Events such as these are vital towards strengthening these ties as well as keeping them well informed about the latest technological innovations and products introduced by us. It also provides us with an avenue through which we can explore additional partnership opportunities. We are encouraged by the tremendous response to the ‘Baadshah Ki Begum’ initiative and we are looking into organizing more such innovative events to encourage our channel partners.”