Hailing from the small town of Bareilly and moving to Mumbai post her marriage, Archana Parasrampuria forayed into the world of jewellery while merely pursuing a hobby. Fifteen years later, Archana Parasrampuria turned her penchant into a blossoming business of designing and manufacturing jewellery. Archana Parasrampuria specialises in bespoke jewellery that keeps up with the changing needs of time. The brand creates pieces that are a mix of Indian and western styles and can perk up any attire. Parasrampuria focuses on creating fewer pieces without any compromise on quality. Her classy designs boast superior craftsmanship, which can complement the new-age bride who wants to don a cosmopolitan look.