India Art Festival is back with its fourth edition in the Capital

India Art Festival in its fourth edition bring together 35 art galleries and 500 artists from 40 cities across the world under one roof at Thyagaraj Stadium. Started on 22 November the festival will conclude on 25 November, At India Art Festival (IAF) you can experience  all forms of artistic expressions including painting, sculptures, photography, ceramics, textiles and installations from rural India to metro cities. IAF, founded in 2011 by the publishers of Indian Contemporary Art Journal is the only art fair held annually in two cities – Mumbai and Delhi.

IAF has a dual-module – the art galleries section and the artists’ pavilion. This year, besides showcasing the works of 400 established artists, the festival offer an outstanding panorama of Indian art in the Artists’ Pavilion by 100 independent artists from cities like Chennai, Jammu, Tripura and Ahmedabad. The independent artists include mid-career, established as well as emerging artists. The India Art Festival has successfully expanded the periphery of art choice to city art buyers. The young talent teeming with the unbridled form of creativity will showcase new and radical visual art voices to the art festival. Besides providing an opportunity to unrepresented rural and urban artists, the main tenet behind Artists’ Pavilion is to create a dialogue between the viewers and the artist. The Artists’ Pavilion also encourages dialogue between the art market and the artists directly. Here the sale and purchase of the artworks are on an open platform.

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While smaller art fairs all over the India and Delhi have become a firefly phenomenon, IAF has been an example of steady growth and has achieved 20% growth year-on-year since its inception. The modest start with 80 booths in the first edition in Delhi has now expanded to 126 booths in its fourth edition, displaying 4500 artworks by 500 artists. As the contemporary art scene grows bigger, India Art Festival is sure to continue its upward trajectory in the coming years.

The art scene in Delhi has become event driven and bigger art events are drawing more crowds than solo or group exhibitions in the individual art galleries. Economical art fairs in terms of participation cost are easy for exhibitors to exhibit and recover basic participation cost hence they participate every year. Almost 90% of art galleries and 60% of artists are repeat participants in India Art Festival; this growth is phenomenal in such trying times” Said  Rajendra, Director, India Art Festival .

Rajendra_Festival Director_India Art Festival_01

Analyzing the growth of art festivals in the sluggish art market, art experts say “The evolution of a strong secondary art market in India in the last decade has created opportunities for mid-level and smaller galleries to exhibit. The artwork of almost all master artists associated with major galleries floats in the secondary market and lands even in the smaller galleries for sale. These galleries look for opportunities to reach out to the larger buyer base in the metro cities like Delhi and Mumbai. As the figure of mid- level to smaller art gallery spaces outnumbered major art galleries in India, participating galleriesincreased rapidly in India Art Festival. This is also the main reason for the art scene turning more event based affair individual shows”.

Participating Art Galleries
Merakii Art House, AL – Yas Creationz, Eminent Art Gallery, F & P Art Gallery, Galerie Art Eterne, Gallerie Ruki, Gallery Pioneer, Grapes Art, Inside Me, Moon Beams – Arts Initiative, Shree Yash Art Gallery, Studio Endless Thoughts, Studio Paradise, The Lexicon Art Gallery, Artvista, Artequest Art Gallery, Artzolo.com, Dolna, the movement, Mriya Arts, Rhythm Art, Studio3, The Bombay Art Society, WBC Gallery, Gallerie Splash, Indian Art Place, Uchaan, Easel Stories, Studio Renaissance, Charvi Art Gallery, Kalabhavan and Pichwai by Beyond Square.

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