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Oropel is an expression of my design sensibilities : Neeti Patwa

Meet Neeti Patwa
Neeti, who started her career in 2015 comes with 3 years of experience in the jewellery industry and is an expert with an artistic eye. With Oropel, Neeti is focused on curating unique pieces with a lot of dedication and commitment. Each piece starts out as a tiny spark of her imagination, which then gets chiseled and crafted to perfection by our master craftsmen.

About her venture Oropel
Talking about Oropel Neeti says, “Oropel is an expression of my design sensibilities. It is part of Lypsa Gems and Jewellery Ltd – a leading diamantaire since 25 years. Oropel offers jewels set in the finest diamonds and gemstones. We cater to all kinds of brides and make a complete package for their wedding trousseau based on their budget and choice.

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How Oropel came into existance
Oropel was born to provide a comprehensive solution of jewellery trousseau shopping for brides. I have seen a lot of brides struggling with their jewellery trousseau. They either do not know what they like or do not know their style language. It is confusing to run across multiple boutiques seeing a myriad of styles. Getting everything customized under one roof makes it much easier for the bride. This thought of bring back the joy in jewellery shopping for customers is what led to the creation of Oropel in 2015.

How’s it going so far
Oropel was primarily started as a B2C company. Though, the brand has just started its B2B operations with the prime objective to work with the top three jewellers of each metro. “To scale up the distribution we offer to take our comprehensive diamond solution to tier two cities and towns, informed Neeti.

Neeti’s aim is to create unique jewellery for every occasion. Talking about the company, Neeti says, “When an Oropel customer wears my jewellery I want them to feel glamorous, not out of making a statement of grandeur but out of wearing an elegant design finished to the highest level of craftsmanship in superior quality materials. Our customers take pride in owning and wearing Oropel, not in flaunting it

Speaking further on investments Neeti said, “We believe in a zero-debt model but are open to attracting equity investments from institutional investors that invest in luxury companies.”

Future Plans
In the next three years the company aspires to be selling its jewellery to the top five retailers of the six metros as well as in 8-10 two tier cities. Additionally, the brand is also taking its product global with truck shows across key fashion markets of the wold, starting with London.

“We will also be entering retail with a new concept/format in the next twelve months,” informed Neeti.

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