DHFL Pramerica Life Insurance hosts the sixth Behtar India Go Green City Summit in Dehradun

In a mission to make the cities cleaner, greener and healthier, DHFL Pramerica Life Insurance has organized its sixth Behtar India Go Green City Summit at Welham Boys in Dehradun after the grand success of its five city summits in Bangalore, Kolkata, Hyderabad, Mumbai and Chennai respectively. The school earned the coveted distinction of hosting the Behtar India Go Green City summit by recycling 9,637 kgs of waste, the maximum amount collected by any school in the city. Army Public School, Clement Town secured the second spot for recycling 1,946 kgs in total. The second season of Behtar India campaign has moved into its second leg wherein the campaign is being taken across to 10 different cities such as Bangalore, Chennai, Delhi, Mumbai, Kolkata and Hyderabad among others. Launched last year, the Behtar India campaign supports the community to step forward and help itself in achieving better health, hygiene and environment standards. The eight month long campaign is focused on three main pillars– Health, Hygiene and Environment with recycling as its core theme.

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Congratulating the school, Mr. Anoop Pabby, MD & CEO, DHFL Pramerica Life Insurance, said, “We have received an overwhelming response from the schools and students from all over India. Till date, the nation has recycled over 6 lakh kgs of waste since the inception of the campaign in April 2018. Dehradun has recycled a total of 11,583 kgs of waste adding to the total collection from North India to 1, 30,591.44 kgs. We would like to extend our heartiest congratulations to the children of Welham Boys who have come forward and taken part in the ‘Behtar India’ campaign and put in their efforts towards adopting recycling as a habit. I urge more companies and schools to come forward and be a part of this campaign so that this message reaches to as many people as possible”.

The panelists at the Behtar India Go Green City Summit in Dehradun included Dr. Ruchi Badola, Professor & Scientist, Department of Eco-development Planning and Participatory Management, Wildlife Institute of India; Dr. Rajendra Singh, Renowned Water Conservationist & Environmentalist; Mr. Vijay Kumar Jogdande, Municipal Commissioner, Doon Nagar Nigam; Mr. Zubin Nautiyal, Renowned Singer and Mr. Anshuman Verma, Chief Marketing and Digital Officer, DHFL Pramerica Life Insurance Co. Ltd.

‘Behtar India’ is a one of its kind collaborative social responsibility campaign that rallies to get different segments of the society together to work together in the fields of health, hygiene and environment. The unique format not only supplements the government’s efforts to provide promotive as well as preventive healthcare to the community, but also ensures quality curative healthcare and behavioral changes in the fields of hygiene and environment. The initiative is a contest for schools and students, a CSR and an employee engagement window for companies, social service for individuals, an amplification tool for the municipal corporations and for the under-privileged children, it is an opportunity to receive free health benefits.

So far, ‘Behtar India’ campaign has helped save 1,44,10,189 litres of water, 10,207 trees, 5, 404 barrels of oil and 26,419 household’s one month’s electricity. At the same time, the 18,013 Dengue Protection Kits have been distributed to the under-privileged children as part of the Behtar India campaign till now.


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