Bollywood actress Yami Gautam visited Anita Dongre’s AND & Global Desi stores along with the designer herself. Together in conversation, they spoke on how dressing empowers women. Anita Dongre believes that fashion plays a defining role in enhancing a person’s confidence and sense of self. Style is a reflection of your personality, of you, and what you seek. One dress can help give you the confidence to get your dream job, ace an important business meeting or simply lift your mood and make you happier – it’s a game changer! Which is why House of Anita Dongre seeks to create designs that parallel this modern woman, bringing wearability and effortless grace into focus yet, is versatile enough to transcend people, places and occasions.
Anita described her journey, on why she launched her company with AND. Her decision to become an entrepreneur was a compulsion rather than a choice. “About 20 years ago, I created a collection of clothes – that I was really proud of. The designs catered to the growing population of young working women who were open to experimenting with western outfits. However, none of the boutiques I supplied to would accept it. But that didn’t shake my confidence, and I decided I will do it myself – that’s how AND Designs was born and today it is a household name,” she says.
#ANDiRISE is a an initiative where AND celebrates brave, off-beat and courageous women. It is a platform where we share stories of women who keep going despite all their challenges and reach newer heights. https://www.andindia.com/iRise/
After a very engaging and inspirational session, Yami also visited Anita Dongre’s Global Desi store to explore the brand’s newly launched Festive Collection. The actress handpicked some of her favourite festive ensembles from the collection and also let the audience in on some Bollywood trends. Yami shared a few tips on how to effortlessly style your outfits this festive season.