Candyskin, India’s lingerie brand has collaborated with MTV, one of the biggest youth brands in the country for a new collection. The brand that prides itself on being made for women, by women is launching their first Bralette collection in collaboration with MTV India. The brand is looking forward to reach out to women having small or average chest who equally struggles like full-figured women when it comes to bra shopping in India.
The collection ‘Candyskin x MTV presents Lace Stories’ is a wide range of bralettes and panties in 15 different styles and colors. As the name suggests, the collection is lacy and delicate which not only gives a sexy appeal but the comfortable styles and fits makes it wearable enough throughout the day. The collection has been designed considering the latest trends and tastes of today’s women and the perfect mix of the sexuality and functionality.
Commenting on the new range in a tie-up with MTV India, Richa Vipan Kalra, Co-Founder of Candyskin, said, “We and MTV, both being youth brands, strongly believe in addressing to the youth issues apart from the pop culture and trendy lifestyles. It’s a misconception that bra shopping is comparatively easier for women having small or average breasts which is not the case. They too face challenges and deserve a better-fitting bra which looks sexy at the same point of time.”
Adding further she said, “It feels great to be associating again with a brand like MTV India who thinks on the parallel lines. The aim behind this collaboration is to collectively raise a bar of boldness in the market through this collection. The collection is a perfect combination of playful functionality and lace style oozing sexiness. I hope our consumers will like it.”
The entire collection is priced from Rs.1299 upwards and will be available exclusively on Candyskin.com from this week onwards.
Candyskin being just 20 months old brand has consistently strived to innovate and upgrade their collections. The brand also recently launched a whole collection of sweat absorbent bras and Anti-bacterial Panties