In this day and age, finding people to romantically connect with has become fairly easy. Has it become too easy? Perhaps. With matchmaking being reduced to a few swipes, there’s something getting lost in translation for men and women aged 25-32 years, looking to seriously date, with an intent to settle down. That something is ‘compatibility’. Two people meeting through traditional dating apps are left to figure that part all by themselves, much to their dismay. This, amidst all the unsolicited advice pouring in from friends and family.
This is the problem Betterhalf.ai has been set up to solve. Founded in 2016, by two MIT USA Alumni, Pawan Gupta and Rahul Namdev, Betterhalf.ai is India’s first of its kind “true compatibility” partner search product that uses Artificial Intelligence for professionals to find each other through compatibility scores based on multiple relationship dimensions and their interactions on the product.
Friends since their college days at MIT, both Rahul and Pawan also worked together in San Francisco. As roommates, they were both searching for partners on different matrimonial and dating sites. “We were observing that people in similar cohorts as us were having a difficult time navigating the partner-search journey. Everyone around us complained and at some point, we were not okay with this,” Pawan says.
They set their minds to build a product that goes one step ahead to make predictive match-making a reality. In their view, there’s a very important factor that current match-making products have not been able to incorporate – the previous relationships’ data for thousands of couples. At BH’s DNA is learnings from this very data which can bring precision to partner search.
The team’s goal is to build the largest AI based relationships engine that can suggest matches taking into account both – extensive couples’ relationship data and the users’ comprehensive personality profiles. As the users offer feedback through private ratings, their matches become more compatible over time.
The platform currently provides verified matches with professionals working at companies like Google, Facebook, Amazon, LinkedIn, Adobe, and Accenture to name a few. The profiles are authenticated through six levels of verification like LinkedIn, Facebook, personal email, phone number, work email, and government ID. True compatibility scores are calculated based on six-relationship dimensions – emotional, social, intellectual, relationship, physical, and moral values.
“Private ratings and feedback by users, in addition to our authentication programs, help filter out non-serious and creepy daters off the platform,” Pawan says. The user completes the registration and fills information on different dimensions. After this, the user sees matches with overall compatibility percentages. The user can send a connect request to matches and can chat with the person once requests are accepted.
This October, Betterhalf.ai announced a secured seed funding of USD 500K through angel investors that include Shailesh Rao, Head for India and South-east Asia, TPG The Rise Fund; Amirtha Raman, CMU Alumni and Successful Angel Investor, Duolingo ($100M venture funded); Rehan A Khan, MIT-HBS Alumni and Investor, FirstPenguin Capital and other MIT Alumni. The company has raised about $750k till date, and the current round of capital will be utilised in building AI capabilities, while continuing to invest further in technology and talent.
“We intend to give a structure to this information and build a giant database of millions of married couples with their reliable relationship data. The partner prediction capability — the world’s largest invention of its kind — based on advanced usage of machine learning/artificial intelligence will take the anxiety away from 500 million people. This will change the future of the partner search journey forever,” Pawan concludes.