About the Founder – Mr. Vishnu Dhas
Vishnu commands a rich experience of 15 years in PR, Corporate Communications, Marketing, Strategy Communications, Crisis Management, Media, Employment Branding, Environment Branding and Community Engagement. He has been credited with creating innovative communications campaigns and has extensively worked on various brands across sectors such as Manufacturing, Automotive, FMCG, Media and Entertainment, Consumer Durables, IT and ITeS, Finance, Infrastructure and Healthcare. He has been constructively involved in global affairs and establishing partnerships to help grow businesses.
About the Startup
With an intention to complement evolving brand communication needs in metros, emerging and rural markets of the country; Vishnu found Edbern Tribe Strategies. Inspired by the PR legend, Edward Bernays – who changed the perception of communication objectives with his distinctive strategies – Vishnu’s vision for Edbern Tribe Strategies is to value add and create positive business impact.
At a nascent stage, the agency has mapped 150 Indian cities through affiliates and 9 satellite offices. Edbern Tribe Strategies covers all major metros, emerging markets (Tier II and III) and rural & regional geographies for diverse industries and varied clients.
Idea behind the Startup
It has been established with an ambition to bridge the gap between prevailing PR practices and constantly changing market dynamics. Edbern Tribe Strategies is structured to offer specialized services in cohesive communication needs.
The journey till now
Anything new faces it’s own hiccups in the beginning. Fortunately, that wasn’t completely applicable for Edbern. Thanks to Vishnu’s inherent nature to build long lasting relationships, Edbern bagged clients (small and big) from the very first quarter of it’s inception. From event based contracts to seasonal PR mandates; Edbern has been doing it all. The agency has recently taken on board retainer clients from different industry laterals.
To emerge a strong communications leader in the niche industry of agriculture, Agro-Tech and allied services. The agency is being groomed to facilitate specific communication needs of the until-now-neglected sector. Edbern Tribe Strategies is honing it’s capabilities to remain a specialized boutique agency that’ll focus on unique industry segments.