About the Aniket Karia and his All Heart
Born in 1988, Aniket Karia, finished his schooling from St. Mary’s High School and went on to graduate from KC College, Mumbai. He went on to get his diploma in Entrepreneurship from the reputed S. P. Jain School of Management. Having started his career with iBall, one of India’s leading IT companies, Aniket worked in the corporate sector for 5 years before he decided to follow his passion in the F&B and nightlife space. After quitting his corporate job, he joined Orion Entertainment, a well-known hospitality consultancy and worked on restaurants like 145 and The St Regis Hotel to name a few. Heading the marketing and events department, Aniket gained enough experience in the F&B space and founded ‘all heart’, a health food brand aimed at providing absolutely anyone with innovative, healthy snacks at an affordable price.
Idea Behind the start up
The idea to start a healthy snack brand was sown way back when he worked at iBall and all that was available to eat between meals with the canteen food like vada – pav and chips. All the other healthy food available was either too tasteless or expensive to eat on an everyday basis. He realized there was a huge gap in the market for affordable healthy but full of flavor food/snacks. That’s when all heart was born.
The journey till now
We initially started doing a lot of exhibitions and got great feedback from it. Then we went on to set up our website online which gave us an amazing response as well. That is when we decided to approach other platforms to be on like Swiggy, Scootsy, etc. and are also present in a few local stores in town. People have absolutely loved the products that we have to offer and that is what motivates us more and more to come up with newer things.
After making a presence online ( they are already on amazon, propshop, scootsy , swiggy and a couple more), they plan on going into the local and big box stores in the coming months. However the long term plan is to be present in most of the metropolitan cities starting with Bangalore in 2019. They also plan on introducing a new line of healthy products apart from our range of Seeded Crackers. They are also in the process of doing R & D for those products.