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PC Jeweller Rolls out India’s First Real Time ‘Augmented Reality Jewellery Buying Experience’

New Delhi: PC Jeweller, one of India’s most trusted and preferred jewellery brands, has been at the forefront of redefining the jewellery buying experience for the customers. After a successful pilot program that was run in select showrooms beginning November 2017, the company announced the roll out of India’s first ‘Augmented Reality Jewellery Buying Experience’ on a dynamic and real time basis. In the first phase, the ‘AR Experience’ showcases the complete earrings catalogue across 11 showrooms in Delhi-NCR. In the coming months, the company plans to expand both the locations as well as the range of jewellery to other markets.

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PCJ is implementing the ‘AR Experience’ on the iPAD with ‘MirrAR,’ by StyleDotMe, a platform that lets users virtually try-on jewellery in real time without actually wearing it and get instant fashion advice from experts before making a purchase. This would not only increase the conversions at the store but would also reduce the requirement for the in-store inventory to a large extent

Announcing the roll out, Mr Nikhilesh Govil, President, PC Jeweller, said, “We at PC Jeweller always believe in customer first policy and have designed our business processes to create complete customer experience. Be it our in-store lounges or very friendly buyback policies, we believe that our customers value their relationships with us beyond purchase.  Our ‘Augmented Reality Experience’ is one more step in this direction. By combining technology and our years of experience in customer engagement and behavioral understanding, we are empowering our customers to enjoy an individualized and immersive experience of buying jewellery”

To browse through the earring collection, all customers need to do is look into the iPAD ,which doubles up as a ‘Smart Mirror,’ and generates a dynamic catalogue of thousands of earrings designs across stores as per the customers’ age.  A customer can even virtually try on the jewellery pieces on a real time basis by merely touching the earring she likes and the same will be placed real time on her ears. She can further see the earrings dynamically from different angles to make her choice not only from those available in a particular store she is present but also across all the company stores in the country. This will ensure she never runs out of choices of a jewellery she wants to purchase.

He further added, “We received plenty of interesting feedback during the pilot stage which we incorporated in the ‘Augmented Reality Jewellery Buying Experience’’ to bring to the customer convenience of choosing the jewellery of desired price range, collections, categories etc. herself and buy or order from the iPAD.”

Mr Balram Garg, MD, PC Jeweller said “We have started with Delhi-NCR and will soon be introducing AR platform to other locations as well. Our objective is to create more such experiences at malls, movie theatres, airports and other public places to take the brand beyond stores and reach out to customers in the near future.”

Ms Meghna Saraogi, CEO, Styledotme, said “We at StyleDotMe are creating the 21st-century shopping experience for the fashion industry, starting with jewellery. I believe this will be a game changer for the Jewellery retail Industry.”

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